Mewa Textil-Service has officially launched the company-wide rollout of Esenca Sizing across all its German locations, with deployment planned across every European country Mewa operates in by the end of 2026.
The announcement, published in Mewa’s official press release, marks the largest deployment of AI body measurement in the European workwear sector to date.
A 97% fit success rate, measured in returns
The decision to move from pilot to full rollout followed an extensive testing phase that closed with a 97% fit success rate measured through Mewa’s actual garment return data, which is the most objective indicator of sizing accuracy in the workwear sector.
For decades, Mewa’s fitting process relied on Customer Service Representatives travelling to client sites with vans of sample garments, capped at around 40 fittings per representative per day. Worn samples, missed appointments, and subjective sizing made the model difficult to scale.
With Esenca Sizing’s digital infrastructure, Mewa’s teams now measure up to 300 employees per device per day. Sizing takes 2 to 4 minutes per person from two full-body smartphone photos, with no sample garments required.
A custom-built operational layer
Beyond the measurement app, Esenca developed custom reporting software integrated into Mewa’s control panel, which sends size recommendations directly to Mewa’s internal ordering systems and removes manual data entry from the workflow.
“The integration of Esenca Sizing is a key milestone in our digital transformation strategy,” said Michael Kümpfel, Chief Customer Officer at Mewa. “It strengthens our digital service offering, enables more efficient and scalable fitting processes, and delivers clear value for both customers and service teams.”
What this means for the workwear industry
The Mewa rollout signals where the workwear sector is heading: away from slow, manual, sample-dependent fittings and toward digital measurement infrastructure that scales without losing accuracy. With Mewa serving over 200,000 B2B customers across 53 European locations, the deployment will bring digital sizing into the daily operations of more than a million workers across Europe.
For Esenca Sizing, the rollout is a validation of years of building measurement technology that performs in real operational conditions, not just in controlled tests.
Read the full story: How Mewa Achieved a 97% Fit Success Rate with Esenca Sizing
