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Theodora Ghita

Chief Information Officer at Esenca Sizing

About Theodora

Theodora Ghita is Chief Information Officer at Esenca Sizing, where she oversees product development and drives the translation of machine learning capabilities into practical sizing solutions for apparel, workwear, and medical sectors. Her writing focuses on AI-powered body measurement, fit accuracy, and the operational impact of sizing technology on businesses and end users. She covers Esenca’s core markets across Europe, from fashion e-commerce to industrial PPE compliance.

Areas of Expertise

AI body measurement & sizing technology

Workwear and PPE fit compliance

Fashion e-commerce returns reduction

Medical and compression garment sizing

European apparel market trends

Articles by Theodora

What Is 3D Body Scanning? A Complete Guide for Workwear & Uniform Buyers

What Is 3D Body Scanning? A Complete Guide for Workwear & Uniform Buyers

What 3D Body Scanning Actually Is 3D body scanning captures a person’s measurements using a camera and computer vision instead of a tape measure. Point a phone, capture a few images, and the software extracts...

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How to Reduce Uniform Returns with Digital Sizing

How to Reduce Uniform Returns with Digital Sizing

Uniform returns are among the most persistent and costly friction points in managed workwear programmes. Whether you are running a fleet of tens of thousands of garments across multiple sites or issuing uniforms to a...

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Employee completing remote workwear sizing on smartphone

Remote Workwear Sizing for Employees: A Practical Guide

Uniform procurement for a workforce spread across fifteen depots, four countries, or a production floor with thirty percent annual turnover is not primarily a measurement problem. It is a logistics problem that measurement creates. Getting...

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Mewa-1

Mewa Rolls Out Esenca Sizing Across Germany, with Europe-Wide Deployment Set for 2026

Mewa Textil-Service has officially launched the company-wide rollout of Esenca Sizing across all its German locations, with deployment planned across every European country Mewa operates in by the end of 2026. The announcement, published in...

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A tailor measures a man with a tape in a studio. On the right, a smartphone screen shows the man with digital measurements overlayed on his image.

Digital Body Measurement for Custom Clothing: The Complete Guide for Tailors & Made-to-Measure Businesses (2026)

If you run a custom clothing business, you already know the tension: your reputation depends on a perfect fit, but every new client needs a measuring appointment. That appointment takes 30–45 minutes, limits how many...

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A woman with short brown hair uses a smartphone app displaying a virtual fitting model with measurements, set in a softly lit room, suggesting modern technology.

How AI and 3D Body Scanning Are Finally Solving the Clothing Fit Problem

The Future of Sizing: How AI and 3D Scanning Are Eliminating the Fit Problem For centuries, the garment industry has operated on a fundamental compromise: standardized sizing that fits almost no one perfectly. We’ve accepted...

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